Privacy Policy

At Loops and Threads, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website and use our services.

We comply with all applicable privacy laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA/CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), and Utah Consumer Privacy Act (UCPA).

1. Information We Collect

Information You Provide Directly

We collect information you voluntarily provide when you:

• Contact Us: Name, email address, message content, and any additional information you choose to share through our contact form
• Subscribe to Our Newsletter: Email address, name (if provided), and communication preferences
• Participate in Promotions: Information required for contest or giveaway entry
• Create User Content: Information included in comments, reviews, or other user-generated content

Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• Device Information: Device type, operating system, browser type and version, screen resolution
• Usage Information: Pages visited, time spent on pages, click data, navigation paths, referral sources
• Location Information: General geographic location based on IP address (country, state, city level)
• IP Address: Internet Protocol address and related technical identifiers
• Cookie Data: Information stored in cookies, including unique identifiers and preferences

Information from Third Parties

We may receive information about you from third-party services we use:

• Amazon Associates: Tracking data related to purchases made through our affiliate links
• Analytics Providers: Aggregated demographic and interest data from Google Analytics
• Social Media Platforms: Publicly available information if you interact with us on social media

2. How We Use Your Information

We use the information we collect for the following purposes:

Website Operation and Improvement

• Provide, maintain, and improve our website functionality
• Customize your browsing experience based on preferences
• Analyze website usage patterns and optimize performance
• Troubleshoot technical issues and prevent fraud
• Test new features and functionality

Communication

• Respond to your inquiries and customer service requests
• Send newsletters and promotional emails (with your consent)
• Notify you about changes to our services or policies
• Send administrative communications related to your account

Marketing and Analytics

• Understand customer preferences and improve our content
• Track affiliate program performance
• Conduct market research and trend analysis
• Develop targeted marketing campaigns (where permitted)

Legal Compliance and Security

• Comply with legal obligations and regulatory requirements
• Protect against fraudulent, unauthorized, or illegal activity
• Enforce our Terms and Conditions
• Protect the rights, property, and safety of Loops and Threads, our users, and others

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us recognize you and remember your preferences.

Types of Cookies We Use

Managing Cookie Preferences

You can control cookies through your browser settings. Most browsers allow you to:

• View and delete existing cookies
• Block third-party cookies
• Block all cookies (may impact website functionality)
• Receive notification when cookies are set

Please note that disabling certain cookies may limit your ability to use some features of our website. Essential cookies cannot be disabled as they are necessary for website operation.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers

We share information with third-party service providers who perform services on our behalf:

• Website Hosting: Providers who host our website infrastructure
• Email Services: Platforms that manage our email communications and newsletters
• Analytics Services: Google Analytics and similar tools that help us understand website usage
• Security Services: Providers that help protect our website from fraud and malicious activity

Affiliate Partners

We participate in the Amazon Associates Program. When you click on product links and make purchases, Amazon receives information about your interaction with our links. This information is governed by Amazon’s privacy policy, not ours.

Legal Requirements

We may disclose your information when required by law or when we believe disclosure is necessary to:

• Comply with legal obligations, court orders, or government requests
• Protect our rights, property, or safety
• Protect the rights, property, or safety of our users or others
• Investigate potential violations of our Terms and Conditions
• Prevent or address fraud, security, or technical issues

Business Transfers

If Loops and Threads is involved in a merger, acquisition, asset sale, or bankruptcy, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website before your information becomes subject to a different privacy policy.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Security Measures We Use

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using industry-standard SSL/TLS protocols
• Access Controls: Limited access to personal information, restricted to authorized personnel only
• Secure Servers: Data stored on secure servers with firewall protection and regular security updates
• Regular Security Audits: Periodic assessment of our security practices and systems
• Data Minimization: Collection and retention of only necessary information

6. Your Privacy Rights

Depending on your location, you may have specific rights regarding your personal information. We honor these rights for all users, regardless of location.

Rights Available to All Users

• Access: Request confirmation of whether we process your personal information and obtain a copy
• Correction: Request correction of inaccurate or incomplete personal information
• Deletion: Request deletion of your personal information (subject to certain exceptions)
• Opt-Out: Unsubscribe from marketing communications at any time
• Restrict Processing: Request limitation on how we process your information

GDPR Rights (European Economic Area Residents)

If you are located in the EEA, you have additional rights under GDPR:

• Right to Access: Obtain confirmation that we process your data and receive a copy
• Right to Rectification: Correct inaccurate or incomplete personal data
• Right to Erasure: Request deletion of your personal data (“right to be forgotten”)
• Right to Restrict Processing: Limit how we use your data under certain circumstances
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or direct marketing
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
• Right to Lodge a Complaint: File a complaint with your local data protection authority

CCPA/CPRA Rights (California Residents)

California residents have specific rights under the California Consumer Privacy Act and California Privacy Rights Act:

• Right to Know: Request disclosure of categories and specific pieces of personal information collected
• Right to Know About Sales/Sharing: Request information about whether we sell or share personal information
• Right to Opt-Out: Opt-out of the sale or sharing of your personal information (we do not sell personal information)
• Right to Delete: Request deletion of personal information we have collected
• Right to Correct: Request correction of inaccurate personal information
• Right to Limit Sensitive Information: Limit our use of sensitive personal information
• Right to Non-Discrimination: Receive equal service and pricing even if you exercise your privacy rights

State Privacy Law Rights (Virginia, Colorado, Connecticut, Utah)

Residents of Virginia, Colorado, Connecticut, and Utah have similar rights under their respective state privacy laws:

• Access personal data we have collected about you
• Correct inaccuracies in your personal data
• Delete personal data we have collected
• Obtain a copy of your personal data in a portable format
• Opt-out of targeted advertising, sale of personal data, and certain profiling

How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided at the end of this policy. You may submit requests via:

• Email: privacy@loopsthreads.com
• Contact form on our website
• Mail to our physical address listed below

We will respond to your request within 30-45 days, as required by applicable law. We may need to verify your identity before processing your request. We do not charge a fee for exercising your privacy rights unless requests are excessive, repetitive, or manifestly unfounded.

7. Children’s Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information promptly.

We comply with the Children’s Online Privacy Protection Act (COPPA). If you are a parent or guardian and believe your child has provided personal information to us, please contact us immediately so we can delete the information.

8. Third-Party Links and Services

Our website contains links to third-party websites, including Amazon.com and other retailers where you can purchase Loops and Threads products. We are not responsible for the privacy practices or content of these third-party sites.

When you click on affiliate links and visit Amazon or other retailers:

• You leave our website and enter the third party’s site
• The third party’s privacy policy applies to information collected on their site
• We have no control over how they collect, use, or share your information
• We may receive commission data about purchases, but not your personal information

We encourage you to review the privacy policies of any third-party sites you visit. This Privacy Policy applies only to information collected through our website.

9. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Criteria

We determine retention periods based on:

• Purpose: How long we need the information to provide our services
• Legal Requirements: Applicable laws requiring data retention
• Consent: Duration of consent you have provided
• Business Needs: Legitimate business interests in maintaining records
• Disputes: Potential need to establish, exercise, or defend legal claims

Typical Retention Periods

• Contact Form Data: Retained for 2 years from last communication
• Newsletter Subscriptions: Retained until you unsubscribe
• Analytics Data: Aggregated data retained indefinitely; individual data for 26 months (Google Analytics default)
• Cookie Data: Varies by cookie type, typically 1-24 months
• Account Information: Retained while account is active plus 1 year after deletion request

When we no longer need your information, we securely delete or anonymize it so that it cannot be reconstructed or associated with you.

10. International Data Transfers

Loops and Threads operates from the United States. If you are located outside the United States, please be aware that information we collect will be transferred to, processed, and stored in the United States.

The United States may not have data protection laws equivalent to those in your country. However, we take appropriate measures to ensure your personal information receives adequate protection, including:

• Implementing standard contractual clauses approved by relevant authorities
• Ensuring service providers comply with applicable privacy frameworks
• Limiting data transfers to necessary purposes only
• Applying security measures consistent with this Privacy Policy

By using our website, you consent to the transfer of your information to the United States and processing in accordance with this Privacy Policy.

11. Email Communications and Newsletter

If you subscribe to our newsletter or opt-in to receive promotional emails, we will send you:

• Updates about new Loops and Threads products and collections
• Yarn crafting tips, patterns, and tutorials
• Special promotions and seasonal offers
• Exclusive subscriber content and resources

Unsubscribe Options

You can unsubscribe from marketing emails at any time by:

• Clicking the “unsubscribe” link at the bottom of any marketing email
• Emailing us at unsubscribe@loopsthreads.com
• Updating your email preferences through our website (if applicable)
• Contacting us using the information provided below

Please note that even if you unsubscribe from marketing emails, we may still send you non-promotional communications related to your inquiries, account (if applicable), or our services.

12. Do Not Track Signals

Some web browsers include a “Do Not Track” (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Currently, there is no universal standard for how to respond to DNT signals.

At this time, our website does not respond to DNT browser signals or similar mechanisms. However, you can control tracking through cookie settings and third-party opt-out tools as described in the Cookies section of this policy.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

• Update the “Last Updated” date at the top of this policy
• Post the revised policy on this page
• Notify you via email if you are subscribed to our newsletter (for material changes)
• Display a prominent notice on our website (for significant changes)

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website after we post changes constitutes your acceptance of the updated policy.

For material changes that significantly affect your rights, we may require your affirmative consent before the changes take effect.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

We take privacy concerns seriously and will respond to all requests within the timeframes required by applicable law, typically within 30-45 days.

For GDPR-related inquiries: If you are in the European Economic Area and wish to lodge a complaint about our data processing activities, you have the right to contact your local data protection supervisory authority.

For California residents: You may contact us using the information above to exercise your CCPA/CPRA rights. We will not discriminate against you for exercising your privacy rights.

Last Updated: January 2025